Research

Case Studies and Impact

Demonstrating Impact: REF 2014 Case Studies 

Zanzibar Soccer Queens has had a series of cultural, social and policy impacts since 2008. 

These impacts include the emancipation of the players ('Women Fighters'), improved respect and understanding of Muslim women, better health and wellbeing of women and girls in Zanzibar through increased involvement in sports, and a change in government policy to allow girls in Zanzibar to play football in schools. 

The documentary film and subsequent discourses document the lives and football activities of 'Women Fighters', a team of women in Zanzibar, a muslim country. It presents a community of strong-willed women determined to better their lives and define new identities through playing soccer.

The film's screenings have also been used to raise issues from racism in football to health matters such as HIV/AIDS. 



This case study highlights the work undertaken in analysing and developing Creative Industries in Small Nations. Until the Centre for Media and Culture in Small Nations was established in 2006, there was no coherent, multidisciplinary programme of research examining the creative industries through the distinct framework of small nations, including Wales. By drawing together researchers from diverse arts and media disciplines, the Centre has provided a thorough analysis of the creative industries in Wales and informed public debate on their artistic, social and economic contribution to the nation's civic life. 

Original research delivered by the Centre has highlighted new insights for organisations, and their users, including BBC Wales, National Theatre Wales, the Welsh Music Foundation and community radio.

The George Ewart Evans Centre for Storytelling (GEECS) is the only UK academic research centre devoted to the study of storytelling and its applications. Our research has supported the development and renewed public awareness of storytelling as a powerful, democratic art form. 

The impact of our storytelling research is both cultural and social as it has generated new understandings of community formation, connectivity and capacity through creative participation. Collaboration with 16 national, international and local partners since 2008 enables the impact of our research to secure both a wide reach within civil society and attain real significance within local communities.

Films and Case Studies 

Is Wales Getting The Media Services It Deserves?


Filmed as part of the Mediating Civil Society Seminar.

This short film gives a valuable insight to the changing climate and surprising developments of Wales’ media. 

Being Human Festival: Graveyard Voices



Through an effective partnership with Cardiff City Council, the University  has produced a range of public performance works across the city. 

Working closely with the Council’s Cemeteries and Bereavement Services, USW has brought ‘history to life’ with performers creating short scenes relating to the fascinating stories of the people buried in the Cemetery.

In 2005 the Economic Development and Transport Committee of the Welsh Government published a report on worrying levels of economic inactivity in Wales, which remain significantly higher than the UK average. 

The Committee pointed out that the economically inactive people face both internal and external barriers to gaining employment and recommended a ‘people-based’ approach to the issue.

The George Ewart Evans Centre for Storytelling (GEECS) explored how storytelling and digital media can address key socio-economic challenges and bring about change by renewing understanding of different lives and voices.  It significantly contributed to improve the delivery of public services for homeless people whilst promoting an understanding of disadvantaged and marginalised individuals. 

Breast cancer is the most common cancer in the UK. Every year, it touches the lives of millions of people who are fighting the disease or support someone they know. The George Ewart Evans Centre for Storytelling of the University of South Wales, which is the only UK academic research centre devoted to the study of storytelling and its applications, reveals the power of the stories these women have to tell.